About the podcast

In weekly, live episodes, veteran marketers Pete Monfre and Bill Lowell share their knowledge about B2B marketing and sales, dispel marketing myths and blow the whistle on questionable marketing practices.

If you are responsible for driving growth, The Truth About Marketing is a treasure trove of hard-won, practical experience.

Not only have they helped many of the world’s most successful B2B companies, they have faced the same challenges in growing their own companies

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Recent Podcasts


Is Strategy Dead? (Again?)

Not this sh!t again. I swear this get’s asked every six months by the industry rags. Has the “Lean Start Up” model of fail fast and iterate made “strategy” obsolete? Bill Lowell and I answer the question once and for all.

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Things Your Customer Won’t Tell You

It’s always a good idea to talk to customers, get feedback, etc. but they don’t want to hurt your feelings so they withhold the most important information you need. The painful information. The stuff you need to improve.

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Market Expert or Marketing Expert?

Today my guest is Dan Klopp and we are talking about a topic that is sure to confuse and amuse.

There is a huge difference between a “market expert” and a “marketing expert” and if you get them mixed up – that’s probably going to be an expensive mistake.

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