Too Much or Not Enough? – How to Set the Marketing Budget
There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
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In weekly, live episodes, veteran marketers Pete Monfre and Bill Lowell share their knowledge about B2B marketing and sales, dispel marketing myths and blow the whistle on questionable marketing practices.
If you are responsible for driving growth, The Truth About Marketing is a treasure trove of hard-won, practical experience.
Not only have they helped many of the world’s most successful B2B companies, they have faced the same challenges in growing their own companies
There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
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This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood concept in marketing and sales. Bill Lowell and I untangle the great ball of yarn that is marketing in this video podcast.
Not this sh!t again. I swear this get’s asked every six months by the industry rags. Has the “Lean Start Up” model of fail fast and iterate made “strategy” obsolete? Bill Lowell and I answer the question once and for all.
UH-OH. We are ruffling some feathers today talking about the dumbest, most vapid, lame brained, AND MOST COMMON boondoggles we see over and over again in our practice.
It’s always a good idea to talk to customers, get feedback, etc. but they don’t want to hurt your feelings so they withhold the most important information you need. The painful information. The stuff you need to improve.
Today Bill Lowell and I discuss Relationship Marketing. I can’t count the number of times I’ve heard somebody say, “Marketing doesn’t work for us. Our business is all relationship driven.”
Today we take a critical look at the future of Artificial Intelligence in sales and marketing.
Our guest is Bill Leake with Apogee Results together with my co-host William Lowell.
A.I. tells us the dangers of…uh…itself
In this podcast I’m telling the truth about nasty networkers – the folks you hide from and mock behind their backs.
Today my guest is Dan Klopp and we are talking about a topic that is sure to confuse and amuse.
There is a huge difference between a “market expert” and a “marketing expert” and if you get them mixed up – that’s probably going to be an expensive mistake.