Too Much or Not Enough? – How to Set the Marketing Budget

There are many ways to set sales and/or marketing budgets.

1. Arbitrary – Set on a number out of thin air or a percentage of sales 2. Historical – Based on what was spent in the past.

3. Data – Based on a deliberate process using Cost of Customer Acquisition and real world estimates If you know me, you know where I come down on this topic.

In this episode I’ll show you the tool we use to determine the RIGHT* marketing budget. *Depends on specific company circumstances, but one that doesn’t waste money (too much) or is too low (doesn’t produce expected results or no results).