Too Much or Not Enough? – How to Set the Marketing Budget
There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
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In weekly, live episodes, veteran marketers Pete Monfre and Bill Lowell share their knowledge about B2B marketing and sales, dispel marketing myths and blow the whistle on questionable marketing practices.
If you are responsible for driving growth, The Truth About Marketing is a treasure trove of hard-won, practical experience.
Not only have they helped many of the world’s most successful B2B companies, they have faced the same challenges in growing their own companies
There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
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There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
Today I’m going to share some of the most pathetic sales attempts in history from folks on LinkedIn.
Bringing in an outside facilitator is often thought to be the domain of the Fortune 100/500 crowd, however many small and mid-sized businesses work with facilitators regularly in my experience. Having someone with specific skills in facilitation with added subject matter experience results in team collaborations that work.
What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means…
Today we are talking to Amy Erato of WE Benefits about the sometimes controversial Net Promoter Score (NPS) – what it is, how to use it and how she has leveraged it to improve the customer experience.
In this ‘cast Bill Lowell and I discuss one of the biggest challenges in Business-to-Business marketing: Messaging.
This week’s podcast shares how to properly leverage subject matter experts or “consultants”. They don’t know how to USE that third party expertise and apply it…
66% of CEO’s report they struggle with imposter syndrome. In this podcast, we discuss the intersection of thought leadership and it’s natural kryptonite “imposter syndrome”.