About the podcast

In weekly, live episodes, veteran marketers Pete Monfre and Bill Lowell share their knowledge about B2B marketing and sales, dispel marketing myths and blow the whistle on questionable marketing practices.

If you are responsible for driving growth, The Truth About Marketing is a treasure trove of hard-won, practical experience.

Not only have they helped many of the world’s most successful B2B companies, they have faced the same challenges in growing their own companies

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Recent Podcasts


Professional Facilitators: Deliver Better Outcomes

Bringing in an outside facilitator is often thought to be the domain of the Fortune 100/500 crowd, however many small and mid-sized businesses work with facilitators regularly in my experience. Having someone with specific skills in facilitation with added subject matter experience results in team collaborations that work.

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